personade.com ↗What you can hire us for.
Naming
A name you can say, spell and get the domain for.
Logo and identity
A mark that works on a phone icon and on a billboard.
Colours and type
A palette and fonts with rules, so nothing drifts.
Illustration style
A drawing style of your own, like the one on this site.
Brand guidelines
One document your team and your freelancers can follow.
Tone of voice
How you sound, with words to use and words to avoid.
A good fit if...
- You're starting something new and need it to look real from day one.
- Your logo was made in a hurry and it shows.
- Every new designer makes your brand look different.
- You don't know how your brand should sound in writing.
Websites we built.
Live sites. Tap one to visit it.
How a project runs.
- 1
Discover
Who you're for, who you're up against, and what you want people to feel.
- 2
Explore
Two or three directions, shown on real things: a website, a post, a package.
- 3
Refine
We take one direction and sharpen it with you, round by round.
- 4
Hand over
Logo files, colours, fonts, illustration rules and a guidelines document.
Example
Personade
A complete brand: a torn-sticker logo, a printed illustration style used across the whole site, and writing rules for its voice.
See it live ↗Questions, answered.
What do I get at the end?
Your logo in every format, colour codes, fonts, an illustration style if you need one, and a guidelines document your team can follow.
Can you just do a logo?
Yes, but a logo works best with colours and type around it, so we usually include those.
How many options will I see?
Two or three directions early on. Then we refine one of them together.
Can you help name my company?
Yes. We check names for meaning, how they sound out loud, and whether the domain is free.
Do you design packaging and signs?
Yes. We apply the brand to packaging, signs, decks and social templates.